Ferndale bookstore hosts romance novel celebration for parents and women
- Since the pandemic, romance-themed bookstores have surged across the United States, with print book sales in the genre increasing significantly.
- Love and Other Books, a new bookstore in Ferndale, Michigan, aims to create a community space for parents and women to discuss their favorite reads.
- The rise of social media platforms like BookTok has also contributed to the growing popularity of romance novels and boosted the bookstore's clientele.
The surge in romance-themed bookstores across the United States since the pandemic reflects a notable trend in print book sales within the genre. Sales in romance novels rose from $17 million in 2019 to nearly $40 million in 2023, indicating a growing market and changing perceptions of this literary category. The opening of Love and Other Books in Ferndale, Michigan, in late August is a direct response to this burgeoning interest. Owner Erin Cambron created the store to cultivate a welcoming space for parents and women to share and discuss their love for books. Cambron explained the motivation behind launching the store, expressing the need to take an opportunity while it was available. She noted that there was a perceived risk in starting the business, yet the excitement of joining the romance literary community outweighed the fears. The bookstore's concept embraces the idea that romance novels can be empowering and provide an escape from reality, enabling readers to identify with characters and explore themed narratives. Moreover, platforms like BookTok have significantly impacted readers' habits, helping previously reluctant individuals discover the joy of reading again. Bookseller Abby Wesolowski highlighted how the shift towards reading during the pandemic has been transformative for many. Love and Other Books also hosts various events, including monthly storytime for children, signings, and book clubs, creating a vibrant atmosphere for regular visitors. This approach not only enhances community connection but also reinforces the bookstore's mission to foster a love for reading in an accessible and joyful setting.