A Perfect Match for a Sexy Brand?

Haider Ackermann has been appointed as the new creative director at Tom Ford, taking over the role on September 4, 2024. This change comes shortly after Peter Hawkings, who had been with the brand for 25 years, left the company in July. Ackermann, known for his exceptional tailoring and innovative use of materials, has a rich background in fashion, having previously led Berluti and designed for Jean-Paul Gaultier. Ackermann's appointment is seen as a significant move for Tom Ford, a brand that has long been synonymous with a glamorous and sensual aesthetic. His experience in both women's and men's wear, along with his international upbringing, positions him well to redefine the brand's identity. His collections at Berluti were particularly noted for establishing a new sartorial identity for affluent contemporary males. The fashion industry has high expectations for Ackermann, who is recognized as a designer's designer and was once considered a potential successor to Karl Lagerfeld at Chanel. His ability to create visually striking and sensually appealing designs aligns with the legacy of Tom Ford, who is celebrated for his bold and sexy approach to fashion. As Tom Ford seeks to navigate a fresh direction, Ackermann's vision and expertise may provide the brand with the revitalization it needs. His unique perspective and mastery of color and tailoring could lead to a new era for Tom Ford, blending his artistic sensibilities with the brand's established reputation for glamour.