Sep 12, 2024, 9:29 PM
Sep 12, 2024, 9:29 PM

BlueHuki Launches Guide on Social Media in Healthcare, Sept 2024, NYC

Highlights
  • BlueHuki has co-authored a chapter on social media strategies for healthcare leadership, set to be published by IGI Global.
  • The chapter features insights from Dr. Heather Pressler, Tiffany Zimmer, and Dr. Joseph A. Greene, emphasizing the importance of effective communication in healthcare.
  • This publication aims to enhance discussions on best practices for healthcare leaders using social media to improve outcomes.
Story

BlueHuki, a digital marketing firm founded by Dr. Heather Pressler, has announced the acceptance of a chapter titled "Social Media in Healthcare: Guide for Leadership and Strategies" for an upcoming book. This chapter, co-authored by Tiffany Zimmer and Dr. Joseph A. Greene, focuses on the integration of social media within healthcare leadership. It aims to provide insights and strategies for healthcare leaders to effectively utilize social media platforms. The chapter is set to be published by IGI Global in the coming months, following a thorough editorial review process. The authors bring a wealth of experience in social media and audience engagement, emphasizing the importance of accurate information and thoughtful discussions in the healthcare sector. Dr. Greene's expertise as a board-certified surgeon adds a unique perspective to the chapter, bridging clinical practice with innovative communication strategies. BlueHuki, established in 2022, has quickly gained recognition in the Washington, DC metro area, receiving multiple accolades for its contributions to digital marketing. The agency's commitment to enhancing healthcare outcomes through effective leadership and strategic communication is evident in this publication. Dr. Pressler expressed hope that the chapter will foster discussions on best practices for healthcare leaders. Overall, this publication underscores the growing significance of social media in healthcare, providing valuable guidance for leaders navigating the digital landscape. The collaboration between experienced professionals in marketing and healthcare exemplifies a commitment to improving equity in healthcare outcomes through informed social media strategies.

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