Andrew Luck returns to Stanford as general manager of football program
- Andrew Luck has been appointed as the general manager of the Stanford Cardinal football program.
- This role is a novel concept that places him above the entire program, emphasizing alignment from the university's leadership.
- Luck's return to Stanford is rooted in his personal connections and commitment to reviving the football program.
In November 2023, Andrew Luck, the former star quarterback at Stanford University, was appointed as the general manager of the Stanford Cardinal football program. This newly created position is a significant departure from traditional college general manager roles, as it places Luck above the entire football program. He emphasized the importance of alignment within the university leadership to achieve success in football, specifically under the guidance of Stanford President Marc Tessier-Lavigne and athletic director Bernard Muir. Luck’s return follows a short-lived NFL career and two years as a volunteer assistant coach at nearby Palo Alto High School. The decision to accept the position was fueled by Luck’s deep-seated connection to Stanford, which he considers home. He expressed a desire to rebuild the program and acknowledged his lack of direct football front office experience, stating that he was eager to learn from his colleagues. Luck's appointment comes at a challenging time for college athletics, as programs are increasingly exploring new structures for decision-making amid shifts toward revenue-sharing models. Luck's extensive past with Stanford and strong belief in the unique value of its academic offerings drive his vision for the program's future.