Aldi shopper outraged by 'morally wrong' crisp packet colors

A British man named Lee Marshall expressed his outrage while shopping at an Aldi supermarket in Australia, particularly regarding the color coding of crisp packets. He shared his frustrations in a viral TikTok video, where he criticized the layout of the store, which he described as typical, with food around the perimeter and less desirable items in the center. His main concern was the unexpected colors of the crisp packets, which he felt did not align with the flavors they represented. For instance, he was shocked to find cheese and onion crisps in a yellow bag, which he compared to ham and mustard. Additionally, he noted that chicken-flavored crisps were packaged in a green bag, which he deemed inappropriate, suggesting that they should be in a mustard-colored bag instead. The prawn cocktail crisps were also misrepresented, as they were labeled as salt and vinegar instead of the expected pink. Marshall's video sparked a lively debate among viewers, with many expressing their own confusion over the color choices. Some commenters shared their disbelief, while others found humor in the situation, particularly the reaction of an Aldi employee who seemed to ignore Marshall's concerns. This incident highlights the cultural differences in product packaging and consumer expectations, leading to a broader discussion about branding and marketing strategies in supermarkets.