Electric Mustang Mach-E outsells traditional Mustang in shocking market shift

In the United States, Ford's electric vehicle (EV) sales reached a significant milestone in 2024 when sales of the Mustang Mach-E surpassed sales of the traditional Ford Mustang. This change signifies a notable shift in consumer preferences toward electric vehicles, reflecting increasing interest in sustainability and advanced automotive technology. In total, Ford reported sales of 51,745 Mustang Mach-Es, representing a 26.9% increase from 2023. Concurrently, sales of the traditional Mustang fell to 44,003 units, indicating a 9.5% decrease compared to the previous year's figure of 48,605. The rising popularity of the Mustang Mach-E is part of a broader trend within Ford's lineup of electrified vehicles. The company achieved total sales of 285,291 electrified vehicles in 2024, which includes both hybrid and fully electric models, marking a 38% increase from the previous year. Ford's impressive EV sales figures also positioned it ahead of competitors General Motors and Stellantis, demonstrating a successful transformation in its market strategy. The company indicated that factors such as the Ford Power Promise program, which includes complimentary home chargers and EV support, contributed to the boost in sales. To address past challenges in EV demand, Ford has adjusted its electrification strategy, cancelling plans for a new electric three-row SUV and temporarily pausing production of the F-150 Lightning. These moves were prompted by the need to better align production goals with market realities, especially as Ford aims to recover from projected losses of approximately $5 billion in 2024 on its electric vehicle investments. According to CEO Jim Farley, cutting down production costs is a primary focus to enhance the competitiveness of their EV offerings. As the automotive landscape continues to evolve, Ford's achievement with the Mach-E highlights the changing dynamics of consumer choices and the increasing acceptance of electric vehicles. This transition suggests that dealership experiences may shift significantly, as traditional sales models are transformed by newer technology-driven approaches. The decision to extend the Ford Power Promise program until March 31, 2025, reveals the company is keen to capitalize on the growing interest in electric vehicles in the upcoming year, further solidifying its commitment to electrification amidst an industry-wide shift.