US election 2024: The battle over masculinity and culture

The 2024 US election is marked by contrasting narratives on masculinity, particularly between the campaigns of Kamala Harris and Donald Trump. Harris, the first female vice president, emphasizes gender inclusivity and reproductive rights, while her running mate, Tim Walz, shares personal experiences that highlight empathy and vulnerability. This approach challenges traditional masculine leadership traits, which are often associated with assertiveness. In contrast, Trump and his running mate JD Vance promote a traditionalist view of gender roles, appealing to a nostalgic vision of American life where women's value is tied to domestic roles. This reflects a broader anxiety over changing gender dynamics, as American men face challenges in education, income, and social support compared to women. Richard Reeves' research indicates that while women have made significant progress, boys and young men are struggling, contributing to a sense of male grievance politics that Trump has tapped into since 2016. The candidates' approaches to gender and their communication with women may significantly influence voter turnout and enthusiasm across different demographics, highlighting the importance of these issues in the current political landscape.