AWE 2025 promises mainstream XR revolution in Long Beach
- AWE 2025 will take place from June 10 to 12, 2025, in Long Beach, California.
- The event will highlight the integration of XR and AI with numerous exhibitors showcasing advanced technologies.
- This expo could signify the transition of XR into the mainstream market.
In the United States, Augmented World Expo (AWE) will return to Long Beach from June 10 to 12, 2025. This year's edition has been described as the most expansive and ambitious to date, marking a significant milestone as the realms of spatial computing and artificial intelligence intersect. The conference aims to showcase how XR (Extended Reality) technology is transitioning into the mainstream, emphasizing the event's theme that there is no longer an excuse for XR not to be adopted widely. AWE 2025 will feature a full three-day schedule, complemented by hackathons and a welcome party to engage participants fully. A notable addition for this year is the dedicated “Gaming Hub” where attendees can experience trailers and live demonstrations from ten top VR (Virtual Reality) studios, including notable content creators like Nacy, Nathie, and SadlyItsBradley. This focus on gaming reflects the significant interest in XR's potential applications and its integration into various entertainment formats. The conference also recognizes the growing significance of Enterprise XR, which now constitutes 71% of the market, by providing a specialized VIP program tailored for industries such as healthcare, manufacturing, retail, and defense. Experts claim that it is no longer a question of what the