Google's email mistake causes confusion among Fitbit users

In April 2025, Google issued an apology to Fitbit users after sending out a misleading email. The warning suggested that some users were at risk of their accounts being deleted if they did not take action regarding migrating to Google Accounts. However, many recipients had already migrated and were, therefore, not affected. The original email's intent was significant, as it served as a reminder of the forthcoming deadline for these migrations, which has been highlighted since Google acquired Fitbit in January 2021. With the migration deadline set for February 2, 2026, non-migrated users risk losing their accounts and data if no action is taken before this date. This oversight not only caused unnecessary anxiety among users but also raised questions about Google's communication processes and how the wrong email list might have been used during this outreach. Privacy remains a significant concern, especially regarding how Fitbit health data will be treated under Google's advertising practices, following regulatory scrutiny during the acquisition process. Google's reassurance about the privacy of user data adds another layer of complexity to the situation, further emphasizing the importance of proper communication regarding account migration. As Google continues integrating Fitbit into its ecosystem, users are reminded of the importance of staying informed about their account status and the necessary steps to ensure their data's safety.