Businesses in Devon and Cornwall thrive with positive tourism outlook

Businesses in Devon and Cornwall are looking forward to the tourism season as the Easter holidays approach and the good weather brings a sense of optimism for 2025. According to Visit Devon and Visit Cornwall, the tourism season is vital, contributing over £200 million to the local economy. Many businesses have noted an increase in bookings as sunshine prompts potential holidaymakers to consider local opportunities. Despite this positive outlook, industry leaders acknowledge significant challenges ahead, such as the recent rise in national insurance contributions and the increased living wage, which may impact families' disposable income for leisure activities. Additionally, community efforts are underway to maintain local attractions, with volunteer-led groups working to preserve historical sites, like a giant rock pool that has been around for 95 years. Stakeholders emphasize the need for updates and improvements so future generations can continue to enjoy these assets. The chair of the South East Cornwall Tourism Association expressed that many members are not fully booked yet but appreciate the influx of visitors drawn by the pleasant weather. Businesses are adopting strategies to market local attractions for short breaks as a way to attract tourists. The positive weather in March is a contrasting experience to the past two years, where heavy snow and rainfall had dampened tourism efforts. Attractions like the Splashdown waterpark in Paignton reported that sunny weather positively influences booking patterns, with visitors eager to reserve their spots as they sense the approach of summer. As the tourist season begins, local leaders are strategically promoting nearby experiences to encourage staycations and enhance regional appeal. Overall, while the upcoming season is seen as encouraging, the community remains attentive to economic challenges. Businesses are finding ways to adapt and thrive, allowing optimism to build as the community prepares for a potential resurgence in local tourism and business opportunities.