Samsung launches Galaxy Z Fold 7 discounts to compete with iPhone 17

In the lead-up to the iPhone 17 release in early September 2025, Samsung Electronics Co. has introduced significant discounts for its Galaxy Z Fold 7 in the United Kingdom. This marks one of the first promotional events since the foldable phone's launch, with Samsung leveraging enticing offer strategies, including a double trade-in program that allows customers to exchange both an old phone and any tablet for discounts. Specifically, buyers can receive £200 for any tablet, regardless of its condition, which highlights Samsung's commitment to making its devices more accessible to consumers while keeping competitive pressure on Apple. The double trade-in offer is particularly noteworthy, as it enables buyers to receive considerable cash back, thus incentivizing those who may have hesitated to switch from their current devices. Samsung is reportedly trying to enhance its market position, especially since the company's share in the U.S. increased from 23% to 31% during the second quarter of 2025, while Apple's share notably declined from 56% to 49%. This shift in market dynamics has encouraged Samsung to double down on its discount strategies. Additionally, Samsung’s aggressive marketing tactics highlight the ongoing rivalry between these tech giants. The imminent release of the iPhone 17 presents an opportune moment for Samsung to capitalize on its foldable technology, particularly as Apple has yet to introduce a foldable device into its lineup. With no competing foldable iPhone available, Samsung hopes to retain consumer interest and maintain its momentum in the marketplace. Looking ahead, it is likely that more promotional offers will emerge from Samsung, particularly as September approaches. Experts expect that Samsung may further enhance trade-in values for iPhones and include additional incentives such as free wearables to entice consumers. The strategy reflects Samsung's understanding of the competitive landscape and its intention to continue gaining ground in both the new and second-hand phone markets, where Galaxy devices are increasingly retaining their value with new releases.