Nascar's New Docuseries Competes with F1 on Netflix in 2025
- Nascar is partnering with Words + Pictures to create a new docuseries for Netflix.
- This collaboration aims to enhance Nascar's storytelling and compete with Formula 1's successful series.
- The initiative reflects a strategic move to engage audiences and expand Nascar's reach in the sports content space.
In October 2024, Nascar announced a new partnership with Words + Pictures to enhance its presence on Netflix, aiming to compete with the successful Formula 1 series, 'Drive to Survive.' This collaboration will lead to the creation of Full Speed Entertainment, which is expected to produce compelling sports stories that resonate with audiences. Tim Clark, Nascar's executive vice president, emphasized the growing cultural demand for engaging sports narratives and the importance of this partnership in meeting that demand. Connor Schell, the founder of Words + Pictures and creator of the acclaimed '30 for 30' series, expressed excitement about expanding their collaboration with Nascar. The previous attempts at docuseries on USA Network and MotorTrend had positive reactions but limited reach, prompting Nascar to seek a more impactful platform. With a new TV rights deal that includes streaming options on Amazon Prime and B/R Sports Add-On on Max, the partnership with Netflix is seen as a significant step in enhancing Nascar's direct-to-consumer content and storytelling capabilities.