Christmas Tree Growers in Howell Anticipate Stable Wholesale Prices

In a recent survey conducted in August 2024, the Real Christmas Tree Board gathered insights from 45 wholesale growers across the United States regarding their expectations for the upcoming holiday season. The results showed that a significant 60% of respondents do not foresee any increase in wholesale prices for real Christmas trees this year. This stability in pricing is a positive sign for consumers looking to purchase trees for the holidays. Moreover, the survey indicated a notable increase in optimism among growers, with 20% of them expecting to sell more trees in 2024 compared to the previous year. This marks a doubling of the percentage of growers who anticipated increased sales from the prior year, suggesting a robust demand for real Christmas trees. The Real Christmas Tree Board's Executive Director, Marsha Gray, emphasized the industry's resilience, stating that the supply for 2024 will adequately meet consumer demand. The survey also highlighted that 23% of respondents plan to buy a real tree for the first time this year, up from 20% last year, indicating a growing interest in real trees among consumers. As the holiday season approaches, the findings from this survey reflect a positive outlook for the real Christmas tree industry, ensuring that families will have access to trees as they seek to create special memories during the festive season.