NHL secures $7.7 billion media deal with Rogers Communications
- The NHL has secured a 12-year media rights deal valued at $11 billion Canadian dollars.
- This agreement significantly increases the value over the previous deal from 2013.
- This deal is part of the NHL's strategy to enhance revenue and engage Canadian fans.
In Canada, the National Hockey League (NHL) has finalized a significant media rights agreement with Rogers Communications. This deal, which is valued at $11 billion Canadian dollars (approximately $7.7 billion US dollars), is set to last for 12 years, running through the 2037-38 NHL season. This agreement was formally announced by both parties on a Wednesday, following reports of the deal circulating earlier in the week. It represents a notable increase in value compared to a previous agreement made in November 2013, which was worth $5.2 billion CDN over a similar duration. The new contract allows Rogers to air NHL games across multiple platforms, including television, digital venues, and streaming services, and encompasses all national regular-season games, playoff games, and special events, catering to Canadian audiences in multiple languages. Not only does this partnership reinforce Rogers' commitment to sports and enhance its positioning as a central broadcaster for hockey in Canada, but it also reflects the NHL's ongoing efforts to expand its revenue streams amidst a competitive market. NHL Commissioner Gary Bettman expressed confidence in the new collaboration, emphasizing both the league's dedication to providing value to Canadian fans and the shared commitment between the NHL and Rogers. Bettman noted that Rogers has successfully promoted the NHL and its players for over a decade, enhancing the sport's visibility across the country. This contract forms part of a broader strategy in which the NHL has been actively pursuing lucrative media deals, including a recent contract with ESPN and Turner Sports in the United States, which is valued at $4.5 billion US over a seven-year period. Notably, Rogers’ CEO, Tony Staffieri, stated his pride in maintaining this partnership, asserting that hockey is integral to Canadian culture. As the NHL continues to adapt to economic challenges, including fluctuating currency and the impact of global trade tensions on its market, the league remains optimistic about its financial outlook, with this latest deal being a critical asset contributing to its revenue growth plan. Bettman shared concerns regarding the economic climate but expressed hope for overcoming challenges as the NHL endeavors to leverage the unique passion of Canadian hockey fans.