Psychics struggle as rental costs force them to go online

In New York City, many psychics have been forced to adapt their businesses due to the challenging economic climate and rising rent costs. Marion Julia Hedger, known as The British Psychic, has witnessed first-hand the effects of these changes, as she was moved from her long-time office space near Rockefeller Center to a less frequented area of Midtown due to the expiration of her rental agreement. Similarly, many other psychics have reported a significant decline in clientele post-COVID-19, with some even reverting to operating from their homes or online platforms to maintain their income. The pandemic has also changed the nature of client interactions, leading psychics like Marina Margulis to note a drop in daily clients and a halt in raising service rates despite ongoing financial pressures faced by individuals seeking psychic services. The move online has not only been a practical decision but a necessary one for many psychics attempting to remain relevant in an increasingly competitive market. Dobricki, a psychic turned online tarot-card reader, emphasized the importance of adapting to virtual platforms as a means of sustaining her income following a significant decrease in face-to-face readings driven by clients leaving New York City. This shift to digital services comes with challenges, such as the prevalence of scams in the industry exacerbated by platforms like TikTok, which make it easier for unqualified practitioners to pose as legitimate psychics. This environment has led to heightened scrutiny within the psychic community, as established professionals express concern over maintaining the integrity of their field while trying to adjust to new business models. Elizabeth and Sharon, also New York psychics, shared their stories of having to relocate or modify their services to remain profitable. Many are now utilizing social media and online partnerships as alternative promotional methods, with a focus on expanding their reach and visibility to acquire clients. Despite the challenges, there remains a strong desire among these psychics to continue their work in-person whenever possible, as they strive to maintain professional relationships and a sense of connection with their clients. Many believe that returning to storefronts is still a possibility, but the soaring costs of rent are deterring such plans in the near future. The future for psychics in New York appears uncertain as they navigate the ongoing impacts of a fraught economy and strive to uphold the traditions of their craft.