Twisted Gingers brewery collaborates with graffiti artist ShamCow to launch new beer
- ShamCow! IPA was launched by Twisted Gingers Brewing Company in collaboration with the graffiti artist ShamCow.
- The artist's work has become quite popular, sparking a social media following and a fan website.
- A portion of the beer sales proceeds will benefit the agricultural program at Walter B. Saul High School.
In Philadelphia, Pennsylvania, Twisted Gingers Brewing Company introduced a new beer called ShamCow! IPA on Black Friday. The brewery collaborated with the graffiti artist known as ShamCow, whose striking black and white spotted tag can be found throughout the East Falls and Wissahickon sections of the city. The artist's unique designs have gained popularity on social media and even prompted the creation of a fan website. The beer itself features prominent citrus flavors, including mango, enhanced by Superdelic hops, which contribute to its distinct taste. Moreover, part of the proceeds from each beer sale is dedicated to supporting the agricultural program at Walter B. Saul High School, emphasizing the brewery’s commitment to local education initiatives. ShamCow remarked on the unexpected popularity of his work, expressing surprise at the widespread appreciation it garnered. Being aware of the illegal nature of his tagging, he argued that resources spent on cleaning up graffiti should instead be allocated to addressing more pressing societal issues, such as speeding in neighborhoods. He is known to avoid tagging on government property or playgrounds, aiming to minimize disruption to the community. This collaboration blends the world of art and craft brewing, attracting a diverse audience eager for both unique experiences and social engagement.