Cox Media Group reveals phones may be listening to us
- Cox Media Group (CMG) has developed 'Active Listening' software that targets advertisements based on conversations near device microphones.
- The technology raises concerns about privacy, as it suggests companies may be eavesdropping on users despite existing data collection methods.
- Major tech companies like Facebook, Google, and Amazon are mentioned as partners, but their involvement with this specific technology is unclear, leading to investigations and concerns about potential violations of privacy policies.
Cox Media Group (CMG) has introduced a controversial software called 'Active Listening' that allegedly allows advertisers to target users based on conversations detected by device microphones. This revelation has sparked a debate about privacy and the extent to which companies may be monitoring users' discussions. While brands typically rely on extensive data collection to understand consumer behavior, the notion of actively listening to conversations adds a new layer of concern for many individuals. The pitch deck for this software, obtained by 404 Media, highlights the potential for advertisers to reach clients who are discussing their needs in real-time. This has led to fears that privacy is increasingly compromised in the digital age, with some advertisers exploring extreme methods to influence consumer behavior, including attempts at 'targeted dream incubation.' Despite the alarming implications of this technology, the extent of its use remains unclear. CMG's partnerships with major companies like Facebook, Google, and Amazon have been noted, but these companies have distanced themselves from CMG regarding this specific technology. Amazon has denied any collaboration, while Google has removed CMG from its Partners Program following the report. As investigations unfold, Meta (Facebook's parent company) is looking into whether CMG has breached its terms of service. The situation underscores a growing concern about the erosion of privacy and the lengths to which advertisers may go to personalize marketing strategies.