Sports Direct offers low-cost urns for ashes online
- Sports Direct began offering funeral urns for sale at a significant discount, leading to customer confusion.
- The urns were marketed as elegant keepsakes, with the option for personalised engravings.
- The introduction of such an unexpected product line reflects a broader trend of retailers diversifying their offerings, though it raises questions about brand image.
In the UK, Sports Direct, a commonly recognized budget retailer known for sportswear, recently sparked a wave of confusion among its customers by offering funeral urns for sale on its website. The urns, measuring 26cm by 18cm, were priced at an enticing £14.99, sharply down from an original cost of £114.99. The product listed was described as a 'beautiful keepsake for the ashes of your loved one' and featured a modern grey design with silver trim. Additionally, customers could opt for a personalised engraving for an extra £5, making the item appealing to bargain hunters looking for memorial items. The listing quickly garnered attention across social media platforms, prompting a mixture of amusement and disbelief from users. Many expressed their surprise at the fact that a retailer primarily associated with sports apparel had ventured into the funeral industry, which is traditionally handled by specialized businesses. Some comments reflected a humorous take on the offering, blending the sportswear brand with funeral care in an unexpected way. After drawing significant reactions, the funeral urns were subsequently removed from the Sports Direct website, yet they remained visible through Google search results at the time. This incident underlines the evolving landscape of retail, where stores typically focused on specific goods are increasingly exploring diverse product categories. The situation raised questions about brand image and the appropriateness of products sold by such retailers.