BIG3 basketball league expands to 11 weeks on CBS
- The BIG3 basketball league will return to CBS for its sixth consecutive year with a new expanded season.
- Action starts on June 14, 2025, featuring an 11-week schedule compared to previous seasons.
- The league aims to enhance its partnership with CBS while promoting 3-on-3 basketball through representation in home markets.
In Los Angeles on November 26, 2024, the BIG3 basketball league announced its return to CBS for the sixth consecutive year, coinciding with a significant expansion of the season. Starting June 14, 2025, the league will kick off its eighth season with an increased 11-week schedule compared to previous years, allowing fans to enjoy more live games throughout the summer. This change comes as part of the league's evolution from a touring model to having teams represent specific home markets, including major cities such as Los Angeles, Miami, Houston, and Detroit. The BIG3 has seen growing popularity, especially after its successful Summer 2024 season, which recorded record attendance in the post-COVID-19 climate. The league averaged around 10,000 fans per game across various arenas located in ten of the top 40 designated market areas. Executives from both CBS and BIG3 expressed enthusiasm about the ongoing partnership, emphasizing their commitment to promoting and growing the sport of 3-on-3 basketball. The announcement featured insights from key figures in the BIG3 organization. Ice Cube, the co-CEO, highlighted the significance of CBS as a long-standing partner and expressed excitement for the additional week of basketball. Dan Weinberg, Executive Vice President of Programming for CBS Sports, also voiced his anticipation for the return of BIG3, citing its thrilling brand of basketball that continues to captivate an audience looking for high-energy sports entertainment. Founded in 2017, BIG3 has pushed boundaries within the sports industry, including being the first professional sports league to implement a mental health policy and favoring innovative approaches like using CBD for pain management. The league is dedicated to promoting diversity and opportunity, focusing on breaking down stereotypes in sports. The 2025 season will build upon this foundation, aiming to engage fans in new home markets while continuing to showcase the competitive spirit of 3-on-3 basketball.