Walmart gains ground as prime day boosts competition among retailers
- Amazon's Prime Day generated over $750 million in U.S. online sales this year.
- The event has grown to an industry-wide phenomenon this year, yielding $24.1 billion in online spending.
- Competitors like Walmart have effectively leveraged their physical stores to gain a competitive edge over Amazon.
In July 2025, the United States experienced a notable retail event as Amazon held its annual Prime Day from July 8 to 11. During this period, estimates from e-commerce consulting firm Momentum Commerce indicated that Amazon achieved over $750 million in online sales in the country. This year's event marked a growth in sales by 4.9% compared to its previous year, indicating a robust performance within a hesitant consumer economy. However, the scope of Prime Day has transformed significantly over the years. Rather than being solely an Amazon affair, Prime Day has evolved into an industry-wide event, generating a staggering $24.1 billion in total online spending, according to Adobe Analytics. This figure reflects a year-over-year increase of 30.3%, surpassing the combined sales from two Black Fridays. The dramatic surge in online sales demonstrates that Amazon's once unassailable dominance in e-commerce is being challenged as competitors capitalize on the strategies Amazon has employed over the decade since the inception of Prime Day. Key competitors like Walmart played an instrumental role in this shift, utilizing Prime Day's prominence to their advantage. Walmart's