Samsung boosts trade-in prices for older Galaxy phones

In the United States, on July 27, 2025, Samsung announced new inflated trade-in prices for older Galaxy devices as part of its marketing strategy to attract customers transitioning to the recently released Galaxy Z Fold 7. The trade-in program is aimed specifically at customers wishing to exchange their existing Galaxy S and Z models, as it excludes other phone brands. The valuation for trade-ins appears to be based on promotional pricing strategies, designed to incentivize users to hand over their aging devices, as Samsung has raised trade-in values that range from $600 for the Galaxy Note 20 Ultra to lower amounts for older Apple models. This strategy comes in a market where trade-in prices fluctuate based on numerous factors, including device age and software support. By promoting higher trade-in offers, Samsung seeks to boost sales and attract loyal customers who may have hesitated to upgrade. Historically, trade-in prices have varied depending on promotions and usability of previous models, and this latest adjustment underscores Samsung's continuing efforts to establish a competitive edge against rival smartphone brands like Apple, whose trade-in values remain lower. Along with the promotional trade-in values, the company provides a platform where customers can either trade in their phones without purchasing a new device or opt for an instant purchase of a new model, benefiting from the higher trade-in value provided. However, customers are advised to verify pricing actively since trade-in values have shown tendencies to drop as devices lose support over time. As Samsung continues to navigate a competitive landscape, securing trade-in programs may serve to reaffirm its standing in the marketplace, incentivizing customers to invest in their new technologies. In summary, the promotion reflects Samsung's recognition of the importance of trade-in values aligned with new releases. With smartphones increasingly becoming essential commodities, Samsung's trade-in scheme aims to encourage existing users to upgrade while providing them with worthwhile compensation for their old devices. As the market dynamics shift, it will be essential for Samsung to further adapt its trade-in offerings and respond to competitors to maintain customer loyalty.