Fans petition McDonald's to make Grimace Shake a permanent menu item
- The Grimace Shake will be available in 1,450 McDonald's locations in the UK starting December 11, 2024, for two weeks or until supplies last.
- Initially launched in August 2024, the shake quickly sold out due to its viral success on social media.
- Fans are advocating for the shake to be a permanent menu item amid its limited-time offering.
In the United Kingdom, McDonald's fans are eagerly awaiting the return of the Grimace Shake, set to relaunch on December 11, 2024. The beverage, which is blueberry-flavored and inspired by the beloved purple mascot Grimace, initially debuted in August 2024 but was quickly taken off the menu after a limited run due to its overwhelming popularity. Social media excitement surrounding the drink led it to sell out rapidly, prompting fans to call for its permanent addition to the menu. This relaunch will again be limited, available for only two weeks or while supplies last. The price for the medium size will be £2.69, and the large will cost £2.99, compared to traditional milkshakes priced at £1.99 and £2.19 respectively, indicating a slight premium for this special item. The Grimace Shake's return marks a significant moment for McDonald's in the UK as it represents the chain's willingness to experiment with limited-time offerings. Given the chain's history of featuring unique beverages, such as the recent Biscoff Frappé, the relaunch of the Grimace Shake showcases how fast food companies are adapting to consumer demands for novelty and excitement in their product lines. In response to the buzz and demand, some fans have taken to social media to petition for the shake's place in the permanent menu. Testimonials highlight the shake's unique flavor profile, which combines sweet berry and vanilla bubblegum tastes, setting high expectations for its return. The excitement reflects a broader trend in the UK fast food market where items that gain viral recognition often lead to renewed interest and sales opportunities for chains like McDonald's. As the fast food giant invests heavily in expanding its presence with plans to open 200 new restaurants across the UK by 2028, it faces the challenge of balancing customer desires with concerns over obesity rates exacerbated by convenient, calorie-rich food options. Nonetheless, the anticipated return of the Grimace Shake exemplifies how marketing and consumer engagement can effectively respond to public demand, especially in a competitive landscape where customer preference is paramount.