Bollinger Motors teams up with Broadway Ford to shake up the Midwest market

In the United States, Mullen Automotive Inc. announced that its subsidiary, Bollinger Motors, has appointed Broadway Ford Truck Center, based in St. Louis, Missouri, as an official dealer. This important partnership was revealed on December 9, 2024. The collaboration aims to meet the increasing demand for electric vehicles, particularly among commercial fleet managers in the Midwest region. Jim Connelly, the chief revenue officer at Bollinger Motors, highlighted how this alliance not only expands Bollinger's geographical footprint but also ensures that fleet operators can access innovative electric vehicle solutions. Broadway Ford Truck Center aims to play a pivotal role in providing these solutions within the St. Louis market. Bollinger Motors' electric vehicles feature a unique chassis design that includes a 158-kilowatt-hour battery pack, ensuring high capability and safety standards suitable for commercial use. The expanded dealer network will enable better service and support for fleet operators, thereby contributing to a more robust presence in the growing electric vehicle market. The partnership comes at a time when regulatory achievements, such as FMVSS compliance and CARB certification, are becoming increasingly significant for manufacturers in the EV sector. Both Mullen and Bollinger Motors have experienced significant advancements in their production and marketing capabilities since the start of commercial production in August 2023. The company successfully produces the Mullen ONE, a Class 1 EV cargo van, and the Mullen THREE, a Class 3 EV cab chassis truck, both of which are now EPA and CARB certified. The certification of these vehicles is vital for their sale and distribution across the U.S., aligning with the current regulatory landscape that promotes environmental sustainability. As electric vehicles gain traction globally, Mullen's strategic moves, including partnering with Broadway Ford Truck Center, could facilitate their growth in key regions such as the Midwest. The demand for innovative electric solutions is expected to rise significantly as more commercial fleet operators seek to modernize their operations. Mullen's readiness to fulfill this demand can position the company as a leader in the sustainability effort within the automotive industry.