Audi Partners with Inter Miami CF to Boost Sports Investments

Audi has announced a multiyear partnership with Inter Miami CF, becoming the official premium automotive partner of the South Florida soccer club. This collaboration aims to tap into the growing soccer fan base in the U.S., which currently boasts five million fans, according to Emilie Cotter, Chief Marketing Officer of Audi of America. The partnership will feature a fleet of vehicles wrapped in Inter Miami's signature pink, alongside Audi test drive experiences and fan zone activations. Inter Miami CF's president of business operations, Xavier Asensi, emphasized the potential for a long-term partnership that allows both organizations to seize opportunities as they arise. He noted that the partnership is designed to evolve, reflecting the dynamic nature of the soccer landscape. While specific terms of the deal were not disclosed, Asensi expressed optimism about the collaboration's future. Audi has been involved with Major League Soccer since 2015 and is looking to expand its presence in the sport. The partnership with Inter Miami CF coincides with significant events in North American soccer, including the upcoming Copa America 2024 Final in Miami and the 2026 FIFA World Cup, which will be hosted across the U.S., Canada, and Mexico. The club has experienced a surge in popularity following the signing of soccer superstar Lionel Messi, which Asensi described as a transformative moment for the franchise. Cotter noted that the influx of interest in soccer in the U.S. has been remarkable, with Inter Miami playing a pivotal role in this growth.