Hispanic Caucus PAC backs Ruben Gallego in Arizona Senate race

The CHC BOLD PAC, affiliated with the Congressional Hispanic Caucus, has launched a significant advertising campaign in support of Democratic Rep. Ruben Gallego's Senate bid in Arizona, marking its first major investment in the 2024 general election. The PAC is committing approximately $1.1 million to various media platforms, including broadcast TV, radio, and digital ads, specifically targeting Latina matriarchs. The campaign features an ad titled 'La Jefas,' which emphasizes the importance of women in the community and Gallego's commitment to fighting for their interests in the Senate. The financial breakdown of the PAC's investment includes $689,415 for Spanish broadcast spots, $250,000 for digital advertising, and $158,000 for statewide Spanish radio. This marks the largest expenditure in the PAC's 23-year history, indicating a strategic focus on mobilizing Latino voters in Arizona. The executive director of the PAC, Victoria McGroary, has indicated that this is just the beginning, with plans for further investments in other Latino Democratic candidates. Gallego's campaign has been notably successful in fundraising, having raised $10.4 million in the second quarter, significantly outpacing his Republican opponent, Kari Lake, who raised $4.3 million. Gallego has utilized these funds effectively, spending over $16.6 million on TV ads alone, as political advertising heats up in Arizona, which is one of the most competitive Senate races in the country. As the election approaches, the political landscape in Arizona is becoming increasingly competitive, with Phoenix emerging as a key market for political ads. The PAC's confidence in Gallego's campaign reflects a broader strategy to engage Latino voters, which could be pivotal in determining the outcome of the Senate race in November.