Samsung boosts Galaxy Z Fold 7 sales with Chromebook giveaway

In a competitive move to bolster sales ahead of the anticipated launch of Apple's iPhone 17, Samsung announced a significant promotional offer in the U.K. for its newest device, the Galaxy Z Fold 7. As part of this promotion, customers who purchase the Fold 7 before October 2, 2025, will receive a complimentary Chromebook Go 14”, valued at £399 ($539.15). This aggressive marketing strategy emphasizes Samsung's commitment to attracting buyers in its home market just weeks after the mobile device's release. The launch of the Galaxy Z Fold 7 reflected Samsung's ongoing rivalry with Apple, especially given the timing of this promotional offer. Samsung’s decision to offer free devices is not unprecedented; the company has previously provided similar deals for other products, such as the Galaxy S24. However, this particular promotion highlights a more immediate response to market competition, being noticeably closer to the Fold 7’s release. Additionally, alongside the Chromebook offer, Samsung also introduced complementary benefits for U.S. buyers, including discounts based on device trade-ins, six months of Google AI One Pro, and other perks. While the U.K. has received the most aggressive offers for the Fold 7, U.S. customers can still benefit from substantial trade-in values that enhance the overall value of their new devices. The broader strategies implemented by Samsung demonstrate its awareness of the competitive landscape, particularly with the upcoming iPhone launch from Apple. By providing attractive deals and maintaining high trade-in values for older models like the Galaxy Note 20 and specific iPhone models, Samsung is working to entice potential customers who may be considering switching from rival brand phones. U.K. buyers benefit from the more substantial free items and promotional events that may serve as a catalyst for increased sales during a crucial time in the smartphone market. In summary, Samsung’s aggressive promotion of the Galaxy Z Fold 7 illustrates its strategic efforts to maintain a competitive edge against Apple. By offering a free Chromebook and various discounts, the company aims to not only boost immediate sales but also reinforce customer loyalty during a time when many are considering their options as new devices hit the market.