Jul 19, 2025, 12:00 AM
Jul 19, 2025, 12:00 AM

Apple delays M5 MacBook Pro launch to 2026

Highlights
  • The release of the M5 MacBook Pro and M5 MacBook Air has been postponed until 2026.
  • The M5 MacBook Pro is expected to launch in late 2025, followed by the M5 MacBook Air in early 2026.
  • These delays reflect shifts in Apple's product strategy and market positioning amid increased competition.
Story

In recent months, Apple has faced challenges in maintaining a steady release schedule for its MacBook lineup, especially concerning the new M5 chip series. Specifically, the launch of the M5-powered MacBook Pro and MacBook Air now appears to be postponed, with anticipated release dates extending into 2026. According to insights from Apple Insider, the revised roadmap outlines that the MacBook Pro models are expected to arrive in late 2025, while the M5 MacBook Air is likely set for a release in the first half of 2026, possibly around March. This timeline indicates a departure from the previously anticipated schedule which had led Apple enthusiasts to expect a more consistent annual product cycle similar to that of the iPhone. The delays are attributed not only to the production timeline of the new M5 chipset but also to Apple's strategic decisions as it navigates the competitive landscape of laptop manufacturing. The initial M4 series had been launched almost a year ago, suggesting that the interval to the forthcoming M5 generation would extend beyond the typical 12-month renewal cycle traditionally observed with the iPhone. The reports suggest a shift in the MacBook launch strategy, beginning with Pro models first, which contrasts with earlier trends where Air models were typically released first. Looking ahead, these newer models are expected to feature significant upgrades in both hardware and design. The upgraded MacBooks, particularly those utilizing the anticipated M6 chipsets, will likely introduce a redesigned chassis that is thinner and lighter, aligning with industry advancements toward more power-efficient technologies. Furthermore, Apple is expected to move away from traditional LCD screens to OLED displays, enhancing the visual quality of their products and competing more effectively with high-end Windows alternatives. The ongoing evolution of Apple's Mac portfolio underscores the company’s need to remain innovative as it marks significant anniversaries and confronts growing market competition. However, the absence of an official announcement regarding the M5 chipset also raises concerns among Apple consumers and news outlets alike. This delay can impact sales and customer expectations, particularly in key retail months. Given that mid to late November could serve as a target launch period for the new MacBook Pro models, it is likely that Apple may see a significantly hindered sales performance for December, with the bulk of revenue coming in January 2026 instead. Such a situation could alter consumer perceptions and impact Apple's market position in the laptop segment throughout this critical period.

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