West Sacramento businesses thrive as A's baseball creates economic surge

In recent months, West Sacramento has been preparing for a significant economic boost as the Oakland Athletics baseball team moves to the capital region. This transition, which was announced last year, has prompted local businesses to strategize how to capitalize on the influx of fans attending games at Sutter Health Park. Many establishments, ranging from cafés to taco joints, have begun implementing new ideas and expanding their services to cater to the anticipated surge in customers. Over a dozen businesses joined West Sacramento's small business accelerator program, securing funding to grow their operations and better serve the game's crowds. One notable participant in this economic wave is Tree House Café, a traditionally focused breakfast and lunch establishment that has now incorporated nightlife into its offerings. Owner Jeff Davis revealed plans to enhance their appeal on game nights by introducing live music starting hours before the match. The café aims to draw in fans seeking a vibrant atmosphere before and after the action. Similarly, Sal's Tacos has recognized the potential to double or even triple its business with increased foot traffic during game nights. Owner Ernesto Delgado shared that they have expanded their outdoor and indoor patio spaces to accommodate more guests and enhance the dining experience during and after games. Meanwhile, other businesses like 319 Broderick are also positioning themselves to attract a combination of local and visiting baseball fans. Manager Gordon Duff commented on their loyal customer base that appreciates their craft kitchen offerings. As major league baseball enlivens the community, these businesses are reaping the rewards from the association with the Athletics. The efforts to attract fans are not merely about increasing sales; they reflect the local community's adaptability and enthusiasm towards newfound opportunities presented by the team. As the situation unfolds, the dynamic between the Athletics and West Sacramento businesses continues to develop. The increased activity around Sutter Health Park serves not only to elevate the local economy but also to strengthen community ties. The optimistic outlook shared by these establishments exemplifies a positive response to the arrival of the A's, highlighting the synergy between sports and local commerce. With plans for special events, expanded services, and enhanced customer experiences, these businesses are positioned to thrive in this new era for West Sacramento.