Las Vegas struggles as tourism plummets amid high prices

In the United States, Las Vegas has seen a considerable drop in tourism this year, with numbers declining by 11 percent compared to the previous year. The high cost of living and expensive amenities, such as nearly £20 for a bottle of water, have deterred many potential tourists. Last year, Las Vegas welcomed over 554,000 British tourists, but the current figures reflect a concerning trend that has left many questioning the sustainability of the city's tourism model. Locals and business owners express their concerns, indicating that Las Vegas has become overly greedy, resulting in fewer visitors. According to taxi driver Nina Estevez, the Bellagio fountains have seen empty crowds for consecutive days, suggesting a potential shift in tourist behavior. Other indicators demonstrate that hotel occupancy has dropped by 15 percent, as tourists seek more affordable alternatives. Additionally, spending on food and drink in bars and restaurants fell by £142 million compared to the same period last year. This pattern reveals a significant shift in consumer habits, with tourists choosing to economize by purchasing necessities at local stores instead of indulging in exorbitantly priced offerings within the city. The impact of this decline can be felt across the hospitality industry, where one in 13 jobs in America depends on tourism. Despite the city's wealth of attractions, the expensive nature of experiences has made it less appealing to potential visitors. This shift raises questions about the resilience of Las Vegas’s tourism model in adapting to changing economic conditions, as locals fear the city may have run out of luck.