Sony Discontinues Airpeak S1 Drone Amid Disappointing Sales
- Sony's Airpeak S1 drone faced immense challenges since its launch, including negative reviews and a struggling market.
- The company announced that sales will end by March 2025, with support lasting until 2030.
- The discontinuation of the Airpeak S1 reflects Sony's retreat from its ambitious drone plans after three years of efforts.
Sony has decided to discontinue the Airpeak S1 drone, a decision announced in late 2024. The drone, which was launched at a price point of $9,000, struggled to compete in a market largely dominated by DJI due to its high cost, slow feature rollout, and a confusing product strategy. Despite some technological advancements and firmware updates, the Airpeak S1 did not successfully establish a market presence over its three-year history. The company revealed that sales of the Airpeak S1 and related products will conclude by March 2025, with support and repairs extending until March 2030 for currently owned devices. This decision marks a significant shift in Sony's approach to the drone industry, which had been seen as overly ambitious and ultimately unsustainable.