Dec 4, 2024, 12:00 AM
Dec 4, 2024, 12:00 AM

Peloton's new app reveals the hidden risks of audio-only workouts

Highlights
  • Peloton has launched the Strength Plus app for $10 per month, offering users the ability to generate custom workouts tailored to their preferences.
  • The app includes audio cues, instructional videos, and allows integration with the Apple Watch for tracking workouts.
  • This launch aims to expand Peloton’s market share in the strength training sector, which remains popular among users.
Story

In a move to attract gym-goers and diversify its offerings, Peloton officially launched its Strength Plus app after a limited beta program earlier in September 2024. This new standalone app provides audio-only gym-friendly strength training workouts priced at $10 per month. Users have the flexibility to create personalized workouts based on their preferences, such as workout length, equipment, experience level, and targeted muscle groups. Additionally, Peloton offers curated multi-week programs designed by its strength coaches that users can complete at their own pace. The Strength Plus app distinguishes itself from traditional Peloton classes by offering audio cues and instructional videos without requiring users to follow an instructor in real-time. This allows greater flexibility for users to listen to their own music, audiobooks, or podcasts while working out. The app integrates with the Apple Watch, enabling users to log weights and repetitions. The launch of Strength Plus represents Peloton's ongoing efforts to tap into the popularity of strength training, which has consistently been noted as its second most popular exercise type, despite mixed success in prior initiatives. Earlier in 2022, Peloton had introduced Guide strength training hardware, which failed to achieve the same level of popularity as its other products like treadmills and bikes. The introduction of the new app is seen as a strategic attempt to transform the company's appeal to individuals returning to in-person gym settings following the pandemic. Currently, existing members of Peloton All Access, Guide, and App Plus can access the Strength Plus app for free. However, as of now, it is only available on iOS, and inquiries regarding expansion to Android have been met with silence. This launch is pivotal not only for Peloton's portfolio but for the fitness industry as it adapts to changing consumer habits and preferences, especially as more people explore strength training options outside of traditional home workout setups.

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