Nov 25, 2024, 12:00 AM
Nov 25, 2024, 12:00 AM

NBC faces huge cost increase for Macy's Thanksgiving Day Parade rights

Highlights
  • NBC has aired the Macy's Thanksgiving Day Parade since 1953.
  • The current contract fee of $20 million is expected to triple to over $60 million per year.
  • The increased costs reflect the parade's value in attracting viewers amid rising streaming trends.
Story

In the United States, NBC is currently negotiating new broadcast rights for the Macy's Thanksgiving Day Parade, a holiday event it has aired since 1953. According to reports from The Wall Street Journal, the network's current contract, which costs around $20 million annually, will likely triple, requiring NBC to pay an average of more than $60 million per year for the next decade. This negotiated deal may also cover other Macy's events, such as the Fourth of July fireworks. The increasing demand for televised events, combined with dwindling audiences for traditional programming, has made such broadcasts more valuable. For instance, the recent acquisitions of Christmas classics also highlight NBC's strategy to enhance its holiday programming lineup.

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