Jul 23, 2024, 2:10 PM
Jul 23, 2024, 2:10 PM

General Motors Halts Production of Autonomous Cab, Shifts Focus to Chevrolet Bolt

Highlights
  • General Motors has decided to suspend the production of its self-driving Cruise Origin indefinitely.
  • The company aims to redirect its resources and attention towards the Chevrolet EV Bolt.
  • This decision highlights GM's shift in focus within its electric vehicle strategy.
Story

General Motors (GM) has announced an indefinite halt to the production of its autonomous cab, the Cruise Origin, as the company seeks to streamline its efforts in the autonomous vehicle sector. CEO Mary Barra informed shareholders that the automaker will redirect its focus towards the next-generation Chevrolet Bolt, citing regulatory challenges associated with the Origin's unique design. This strategic pivot aims to reduce per-unit costs and optimize resources, allowing GM to better navigate the complexities of the autonomous vehicle market. The decision comes on the heels of a significant setback for GM's Cruise unit, which faced scrutiny following a serious accident in October 2023. A woman was struck and dragged by a Cruise robotaxi, leading to a pause in driverless operations and the dismissal of several executives. An analysis commissioned by GM attributed the incident to a series of technical failures, prompting an investigation by the Justice Department. In response to these challenges, GM announced plans to cut spending on the Cruise unit by approximately $1 billion this year. To spearhead the turnaround, GM appointed Marc Whitten, a founding engineer at Xbox and Xbox Live, to lead Cruise. The company is optimistic that Whitten's expertise will help advance its mission of making self-driving cars a common reality. As GM navigates this tumultuous period, the focus on the Chevrolet Bolt represents a strategic shift aimed at regaining momentum in the competitive autonomous vehicle landscape.

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