Signing Roberto Firmino: data, repeat viewings and a gut feeling

In the context of Liverpool's football operations in 2015, the club's management was keen on adopting a data-driven strategy for player recruitment, reflecting the owners' successful experiences in baseball. During this period, a decision needed to be made regarding potential managerial candidates, as controversy surrounded the compatibility between manager Brendan Rodgers and a sporting director. Ultimately, a compromise led to the formation of the transfer committee, which operated openly compared to other clubs. A key focus for the committee was the recruitment of Roberto Firmino, a forward who had spent four seasons at Hoffenheim, a mid-table club in the Bundesliga. Despite his varied playing positions and high potential, Firmino was underestimated in terms of transfer market value. Through diligent performance and financial data analysis, coupled with insights from key individuals, the committee recognized that his expected transfer fee was lower than it should be. Factors that enhanced Firmino's attractiveness included his impressive fitness record, having been seldom injured during his time at Hoffenheim. The committee also noted that his flexibility in playing multiple positions had caused some confusion among coaches and analysts, initially complicating his evaluation. In conclusion, the decision to recruit Firmino exemplifies how Liverpool's analytical approach not only identified potential player talent but also highlighted the overarching principles of maximizing value in player acquisitions through thorough data analysis and recognition of market undervaluation.