Aldi named cheapest UK supermarket in August 2023
- Aldi was identified as the cheapest supermarket in August 2023, with a basket of 62 items costing £110.58.
- Waitrose was the most expensive, with a similar basket priced at £140.89, highlighting a significant price gap.
- The findings from Which? emphasize the importance of price accessibility for consumers in determining the cheapest supermarket.
In August 2023, the consumer group Which? conducted a price analysis of popular groceries across eight major UK supermarkets. The analysis revealed that Aldi emerged as the most affordable option, with a basket of 62 items costing an average of £110.58. This price was significantly lower than that of Waitrose, which was identified as the most expensive supermarket, with a comparable basket costing £140.89. The report highlighted the pricing strategies of various supermarkets, noting that Asda ranked third with an average basket price of £121.85. Tesco followed closely in fourth place, with Clubcard members paying £123.13, while non-Clubcard shoppers faced a slightly higher cost of £123.62. Sainsbury's, with an average price of £123.75 for Nectar card users, was fifth, and without the card, the cost rose to £129.63. Morrisons and Ocado were also included in the analysis, with prices of £129.79 and £133.99, respectively. The report emphasized that loyalty pricing schemes were not universally accessible, which influenced the rankings. Ele Clark, Senior Which? Money and Shopping Editor, reiterated that the endorsement for the cheapest supermarket is awarded only to retailers offering the lowest prices available to all consumers, regardless of loyalty programs. This analysis underscores the competitive landscape of UK supermarkets and the importance of price transparency for consumers.