Gwen Stefani's new album flops on Billboard 200

In December 2024, Gwen Stefani’s latest album titled 'Bouquet' was released and quickly entered the Billboard charts. This album marks a significant low point for the singer, as it debuted on the Billboard 200 in a disappointing position. Previously, no other traditional studio albums from Stefani had missed the top 10, making this release especially notable in her career. The album did see some success on the Top Album Sales chart, where it achieved a higher rank. However, despite this relative success, none of the singles released from the album managed to appear on the Hot 100, indicating a lack of traction in popular music circles. This failure to gain significant attention has made 'Bouquet' a talking point regarding the artist's recent trajectory in the music industry and raised questions about her evolving sound and appeal to fans. Furthermore, this decline in performance on the charts highlights the challenges that established artists face in maintaining relevance in a fast-changing music landscape. The immediate reception of this album compared to her past works suggests that Gwen Stefani may need to reassess her approach moving forward in her solo career, as it has been over a decade since she last focused primarily on her own music instead of her former band, No Doubt.