Impact of Names on Women Politicians' Elections

Vice President Kamala Harris has launched her presidential campaign under the slogan “Harris for President,” marking a shift from her previous 2020 campaign motto, “Kamala Harris for the People.” This change reflects a strategic move to enhance her public image, as she utilizes her first name on social media platforms, including Kamala HQ on X, formerly known as Twitter. Research indicates that female physicians, like Harris, are often addressed by their first names more frequently than their male counterparts, which can influence perceptions of competence and likeability. Experts suggest that while using a first name can foster approachability, it may also undermine a female candidate's perceived authority. According to psychologist Atir, women in male-dominated fields, such as politics, often face stereotypes that question their competence. This can lead them to adopt strategies that mirror those of their male peers, including the use of last names. However, dropping titles can inadvertently signal a lack of expertise, reinforcing biases against female leaders. Harris has not publicly addressed the implications of her name choice but has spoken about the mispronunciation of her first name. This mispronunciation can serve as a tool for detractors to undermine her identity, while supporters may embrace it as a celebration of her heritage. The nuanced use of names in political campaigns can significantly impact voter perception, as noted by Uscinski, who highlights the importance of how candidates are referred to in media coverage. As Harris navigates her campaign, the interplay of name usage and gender dynamics will likely play a crucial role in shaping her public image and electoral success.