Roku upgrades TV range with advanced features
- Roku has launched upgraded models of its TVs, enhancing features across three series: Select, Plus and Pro.
- The Pro Series offers premium specs such as Mini LED lighting and supports all key HDR formats for a superior visual experience.
- These improvements position Roku to better compete in the home entertainment market while catering to a range of consumer needs.
On June 10, 2025, Roku rolled out new and upgraded versions of its own-brand TVs in the United States. The lineup includes three series: Select, Plus, and Pro, each boasting various enhancements aimed at improving the viewing experience. In particular, the Pro Series stands out as the most premium offering with features like Mini LED lighting, QLED color, and native 120Hz refresh rates. Additionally, it supports all key high dynamic range formats, including HDR10 and Dolby Vision. Roku's commitment to enhancing picture quality is evident in the new generation of the Roku Smart Picture Max processing system, which optimizes image clarity and adapts picture settings based on the content being viewed. The Pro Series also incorporates advanced audio capabilities with side-firing Dolby Atmos speakers, improved dialogue clarity, and deeper bass. Moreover, the system features Wi-Fi 6 for faster navigation and includes a convenient voice remote with various user-friendly attributes. The Plus Series brings some of the best features of the Pro Series to a more affordable price point, including enhanced Mini LED backlighting for better color accuracy and contrast. This series has also adopted the Smart Picture Max processing technology. Furthermore, hardware improvements enhance user navigation through upgraded memory architecture and a built-in subwoofer to boost sound quality. The updated Plus Series is positioned to make advanced technology accessible to a wider range of consumers. Lastly, the entry-level Select Series is not left behind. All models in this range will benefit from the latest Roku software updates featuring interactive elements like daily trivia and personalized sports highlights. With sizes ranging from 24 to 85 inches, Roku ensures that even its entry-level models have faster menu responsiveness and are equipped with support for HDR10+. The new lineup is available immediately through major retailers such as Best Buy, Walmart, Target, and Amazon, with pricing starting at $130 for the 24-inch Select model. Roku's strategic upgrades position the company to address the growing demand for high-quality video and audio in home entertainment.