Sep 6, 2024, 12:00 AM
Sep 6, 2024, 12:00 AM

The Fortune 500 is built on more than money. It’s built on human, social, and natural capital, too

Provocative
Highlights
  • Roche's establishment was heavily influenced by the social, human, and natural capital present in Basel.
  • Contemporary entrepreneurs, like those of Apple and Facebook, similarly leveraged local resources and networks for their success.
  • Acknowledging and valuing these forms of capital is crucial for sustainable growth and must be prioritized moving forward.
Story

The success of Roche, founded by the author's great-grandparents, was significantly influenced by the social, human, and natural capital available in Basel, Switzerland. The city provided essential resources, including skilled labor and economic connections, which facilitated the establishment and growth of the company. This pattern of leveraging local resources is mirrored in the journeys of contemporary entrepreneurs, such as those behind Apple and Facebook, who utilized their networks and local advantages to thrive. Natural capital plays a crucial role in the operations of companies like Roche, as it encompasses both the resources needed for production and the environmental impacts of their products. The Roche Employees’ Association union has contributed to the company’s reputation as a better employer, with over 60% of employees being members. This union presence highlights the importance of social structures in fostering a positive work environment and enhancing company performance. The narrative emphasizes the interconnectedness of various forms of capital in building successful enterprises. It argues that acknowledging and valuing these capitals is essential for sustainable growth and development. If these resources are overlooked, it can lead to significant challenges for businesses and society. Ultimately, the author calls for a collective responsibility to preserve and improve these forms of capital for future generations. By recognizing their importance, individuals and companies can contribute to a more sustainable and equitable economic landscape.

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