NFL removes 'End Racism' from Super Bowl end zones for 'Choose Love'

In the lead-up to the Super Bowl on February 12, 2023, the NFL announced that it would remove the 'End Racism' stencil from the end zones at the Caesars Superdome in New Orleans. Instead, the league will prominently feature the phrase 'Choose Love.' This decision marks the first time since 2020 that 'End Racism' has not appeared as a stencil at the Super Bowl. NFL spokesman Brian McCarthy indicated that the choice of 'Choose Love' reflects the country’s recent challenges, such as wildfires in California and tragic incidents in New Orleans and Philadelphia. The NFL's emphasis on ending racism has been a visible component of its social responsibility initiatives, particularly through its 'Inspire Change' program. Since adopting end zone stencils in 2020, the labels have included various messages such as 'Vote,' 'End Racism,' and 'Stop Hate.' While some fans and commentators may argue that this shift signals a diminishing focus on racial injustice issues, those within the league maintain that promoting love and unity is equally essential during turbulent times. Brian McCarthy further elaborated that having 'Choose Love' in the end zone is a response to a country dealing with a range of tragedies. Upcoming events, including President Donald Trump's attendance at the Super Bowl, have also placed the event under heightened scrutiny regarding its messaging. The NFL expressed that its policies regarding diversity remain in line with law despite Trump's administration's stance against initiatives promoting diversity, equity, and inclusion. Roger Goodell, the NFL Commissioner, asserted that their policies support diversity and do not conflict with Trump's objectives. These policies have been established not just for compliance but also for the betterment of the organization. The NFL continues to assert its commitment to diversity and inclusion through existing rules like the 'Rooney Rule,' which mandates that teams interview diverse candidates for prominent roles. The decision to alter the end zone messages comes amidst conversations of representation in sports and society at large.