On The Border partners with No Kid Hungry to provide meals in 2024

On September 10, 2024, On The Border Mexican Grill & Cantina announced a partnership with No Kid Hungry, a campaign aimed at eradicating childhood hunger in America. This collaboration will see On The Border donating $1 from each sale of their Border Blast kids beverage at participating locations nationwide until June 2025, with a target of raising $150,000. The Border Blasts are frozen drinks available in cherry and blue raspberry flavors, appealing to children. The initiative follows On The Border's previous contribution of $40,000, which provided 400,000 meals in celebration of the brand's 40th anniversary. Chris Rockwood, the chief operating officer, emphasized the importance of access to healthy meals for children, aligning the program with the brand's values. The partnership aims to address the alarming statistic that 1 in 5 children in the U.S. face hunger, particularly as they return to school. With many families struggling due to rising food costs, the collaboration recognizes the critical role of school meal programs in meeting children's nutritional needs. These programs not only ensure that students receive balanced meals but also foster a sense of community within schools. Allison Shuffield, Managing Director at Share Our Strength, expressed gratitude for On The Border's support, highlighting the positive impact on children's access to nutritious food. As the back-to-school season approaches, both organizations are committed to raising awareness about the significance of school meals and celebrating those who work tirelessly to ensure children have the food necessary for healthy growth and academic success.