Hisense reveals new A85Q OLED TV encouraging viewer experiences

In early 2025, Hisense announced its new television range tailored for the U.K. market, showcasing a commitment to cater to diverse consumer needs. The lineup included significant advancements in Mini LED technology and larger screen formats, which have previously been successful for the brand. A standout feature was the introduction of the A85Q OLED series, which is designed to appeal to those discerning about color accuracy and overall picture quality. This model aims to mitigate screen burn issues while enhancing color reproduction, making it a valuable addition among upcoming releases. Moreover, Hisense's commitment to innovation is reflected in its three new Mini LED series, particularly in the U8Q models, which utilize an extensive number of local dimming zones, offering better light control than conventional LED models. The U7Q Pro and U7Q models are expected to provide appealing features while catering to different consumers' budgets and needs. This strategic move further displays the brand's ambition to strengthen its market position against competitors in the fast-evolving home entertainment landscape. Hisense's new capabilities in their Mini LED series also include enhancements like the Hi-View AI Engine PRO for optimized picture and sound. Users can expect a more intelligent viewing experience, especially with features focusing on clear dialogue and enhanced image depth. Additionally, the presence of 165Hz Game Mode support and advanced audio features like Dolby Atmos provides a well-rounded cinematic experience for users, setting a new standard for gaming and content consumption. Overall, the introduction of the new A85Q OLED TVs and the Mini LED range demonstrates Hisense’s ongoing dedication to quality and innovation in 2025, as the brand seeks to capture a broader audience for maximum market impact in the home entertainment sector.