Cinemark Celebrates Record-Breaking Opening for 'Deadpool & Wolverine'
- Cinemark Holdings, Inc. reported that the opening weekend of 'Deadpool & Wolverine' set a new record for the highest domestic box office earnings during the summer movie season.
- This achievement underscores the film's popularity and the significant drawing power of superhero movies.
- Cinemark continues to be a leading player in the theatrical exhibition industry, reflecting strong audience engagement in the film sector.
PLANO, Texas—Cinemark Holdings, Inc., a leading theatrical exhibition company, announced that the opening weekend of "Deadpool & Wolverine" achieved the highest domestic box office for a summer film in the company's history. This record surpasses all previous summer openings from May to August, highlighting the film's significant impact on the box office landscape. The film also set new benchmarks for Cinemark's premium viewing experiences, including the largest opening weekend for Cinemark XD, the company's exclusive large format, and a record for D-BOX motion seats. These achievements reflect a strong consumer demand for immersive cinematic experiences, as audiences flock to theaters for the latest blockbuster. Cinemark expressed enthusiasm over the film's performance, noting that it not only generated record-breaking results in premium formats but also led to the highest weekend concession revenues since the pandemic began. The company remains optimistic about the future of theatrical exhibition, emphasizing the unique experience that cannot be replicated at home. In addition to its advanced sight and sound technology, Cinemark enhances the moviegoing experience through its loyalty program, Cinemark Movie Rewards. This program allows patrons to earn points for every dollar spent, with options to upgrade to Cinemark Movie Club for additional benefits, including discounts on concessions and monthly movie credits. The success of "Deadpool & Wolverine" underscores Cinemark's commitment to providing exceptional experiences for movie lovers.