7-Eleven's new chief expresses confidence in attracting thrifty customers

In Tokyo, Stephen Hayes Dacus, the first foreigner appointed to lead 7-Eleven, affirmed his belief that the convenience store chain will continue to appeal to cost-conscious consumers despite potential economic challenges. On Friday, April 25, 2025, during a press gathering, Dacus, who has Japanese heritage, shared his enthusiasm for the brand's future while refraining from discussing ongoing investment plans, including a potential acquisition by Alimentation Couche-Tard, a Canadian company. These plans are under review by a separate committee with the aim of assessing them thoroughly and impartially. Dacus, who currently serves as a director at Seven & i Holdings, the parent company of 7-Eleven, emphasized the importance of humility and aggression in a competitive retail environment. He underscored the significance of being attuned to consumer needs. Drawing from his experiences at Walmart and Uniqlo, Dacus aims to cultivate a leadership culture that respects customer input and adapts to their demands. While stressing the global growth of the 7-Eleven brand, Dacus acknowledged the need to respect regional differences and avoid replicating the Japanese-style convenience store model universally. Instead, he highlighted the benefits of optimizing supply chain efficiencies and maintaining product quality to sustain customer loyalty in various markets. Dacus's approach reflects a commitment to maintaining the innovative spirit that has characterized the Japanese brand. Looking ahead, Dacus recognized the likelihood of consumers tightening their spending during economic slowdowns, suggesting that 7-Eleven must remain the preferred shopping destination. He reminisced about his upbringing, influenced by his Japanese mother and relatives who valued frugality and resourcefulness. This personal connection fuels his understanding of the demanding nature of Japanese shoppers, which he asserts is crucial for shaping 7-Eleven's retail strategies.