JuJu Watkins extends Nike deal, boosting women's basketball endorsements
- JuJu Watkins has extended her sneaker endorsement deal with Nike, making it one of the largest in women's basketball.
- She had a record-setting freshman season, scoring 920 points and averaging 27.1 points per game.
- This extension reflects her rising status in the sport and the increasing investment in women's athletics.
In Los Angeles, JuJu Watkins, a standout guard for the Southern California women's basketball team, has secured a multiyear extension of her endorsement deal with Nike. This agreement marks one of the most significant sneaker endorsement deals in women's basketball history. Watkins, who had an impressive freshman season, was recognized as a first-team All-American and set a national record by scoring 920 points. Her scoring average of 27.1 points per game placed her second in the nation, just behind Caitlin Clark. The deal was confirmed by her agent, Rich Paul, and follows her initial contract with Nike signed in 2022 while she was still in high school. This extension not only highlights her rising star status in the sport but also reflects the growing recognition and investment in women's athletics, particularly in basketball. As she continues to excel on the court, this partnership with Nike is expected to enhance her brand and influence in the sports industry.