Canton Fair to enhance trade ties with Middle East enterprises
- The 137th Canton Fair promotional events were held in Qatar, Saudi Arabia, and the UAE in February 2025.
- Trade cooperation discussions have increased between China and Saudi Arabia, with a variety of goods being exchanged.
- The Canton Fair will open on April 15, 2025, providing opportunities for Middle Eastern enterprises to engage with global partners.
In a bid to strengthen trade relations between China and the Middle East, the 137th Canton Fair is set to commence on April 15, 2025, in Guangzhou. Leading up to the event, a series of promotional activities were successfully conducted across several Middle Eastern countries, including Qatar, Saudi Arabia, and the United Arab Emirates, during February 2025. These promotional events aimed to enhance business cooperation and provide opportunities for Middle Eastern enterprises to engage with Chinese firms. The Canton Fair, recognized as one of the largest trade fairs in China, serves as a pivotal platform for the global business community to connect and engage in commerce. During the promotional campaign, Swiss officials and local representatives participated in workshops and conferences held in Doha, Riyadh, Jeddah, and Dubai. These gatherings facilitated discussions and exchanges focused on enhancing trade cooperation, especially between China and Saudi Arabia, as bilateral trade has notably increased in recent years. Noteworthy participation from numerous local representatives was observed in the Saudi events, which saw discussions centered around the growing variety of goods traded between the two nations. The importance of the Canton Fair was underscored by representatives from companies like Midea and ToGo Power, who highlighted its role as a global opportunity engine and a platform for developing strategic partnerships and innovative product lines. In addition to the promotional events, the Canton Fair App was introduced to provide an integrated online and offline business matchmaking experience. This app allows exhibitors and buyers to connect continuously throughout the year, enhancing engagement and opportunities regardless of location. With the upcoming 137th session of the Canton Fair expected to attract a significant number of enterprises from the Middle East, it represents a strategic initiative to further strengthen economic ties and promote mutual growth.