Elon Musk's X: A Safe Space for Cannabis Conversations
- Alexa Alianiello, head of cannabis at X, spoke at the Benzinga Cannabis Capital Conference on October 8, 2024.
- X is the only major social media platform that allows open discussions and advertising about cannabis, with 40 million related posts each year.
- The platform is seen as a pioneer in the cannabis space, providing significant branding opportunities for companies and fostering a safe environment for conversation.
In the United States, during a fireside chat at the Benzinga Cannabis Capital Conference on October 8, 2024, Alexa Alianiello, head of cannabis at social media platform X, discussed the platform's unique position in the cannabis conversation. X allows open discussions and advertising related to cannabis, making it a pioneer among major social media platforms. Alianiello emphasized that X is a safe space for users to engage in dialogue about the legal landscape, social justice issues, and cannabis brands. With 40 million cannabis-related posts annually, the platform is driving significant engagement and results for cannabis companies. Alianiello expressed pride in X's role in normalizing cannabis products and fostering a community where users can freely express their thoughts on the sector. She noted that while other platforms are beginning to show interest in cannabis advertising, X remains the only major platform fully embracing this space, positioning itself as a leader in cannabis-related discussions and marketing opportunities.