Dr. Lucy Gildea leads transformation at Mary Kay Inc
- Mary Kay Inc. has appointed Dr. Lucy Gildea as Chief Brand and Scientific Officer, effective March 12, 2025.
- Gildea aims to create a new operating model to enhance brand and customer loyalty globally.
- This appointment reflects Mary Kay's commitment to empowering women and is a strategic step towards continued growth.
On March 12, 2025, Mary Kay Inc., an iconic beauty and entrepreneurship company based in the United States, announced the appointment of Dr. Lucy Gildea as its Chief Brand and Scientific Officer. This move is part of the company's strategy to empower its future growth in over 40 global markets. Gildea is tasked with pioneering a new operating model designed to enhance customer loyalty and brand presence while maintaining consistency across various platforms. She previously worked at Procter & Gamble for 15 years, specializing in beauty technology and product development, and has been instrumental in modernizing the company's approach since joining in 2017. Dr. Gildea's appointment honors the legacy of Mary Kay Ash, the founder of the company who emphasized the empowerment of women. Under her leadership, 63% of the R&D team and 54% of the executive team at Mary Kay are women. Gildea's extensive background includes a Ph.D. in Cell and Molecular Biology and a fellowship in Immunology, showcasing her strong foundational knowledge in both science and business. The new role is expected to synergize brand identity with scientific innovation, an approach that aligns well with evolving consumer needs. This strategic shift also comes with an impactful product portfolio aimed at attracting more customers and fostering long-term loyalty, crucial for maintaining competitiveness in the beauty market. With Gildea's experience in international markets, having lived in Singapore during her tenure at Procter & Gamble, she brings a global perspective that will aid Mary Kay in its pursuit of growth and adaptability. Her passion for STEM advocacy for women and girls, along with her roles on various boards, highlights her commitment to philanthropy and community service, further cementing her as a trailblazer in both the business and scientific realms.