Hyundai Ioniq 9's late arrival in 2025 sparks debate on electric SUVs

In the late part of 2024, Hyundai revealed its new electric seven-seat SUV, the Ioniq 9, following a prototype testing phase. The Ioniq 9 is designed to outperform its sibling, the Kia EV9, boasting a larger 110kWh battery compared to the Kia's 100kWh, enabling a remarkable range of 385 miles, surpassing the Kia's 349 miles. This development is significant as the market for electric SUVs continues to grow, and Hyundai aims to position the Ioniq 9 as a key competitor, directly impacting consumer choices and brand perception within the evolving electric vehicle landscape. The Ioniq 9's prototype was tested both in Hyundai's R&D centers and on various road conditions, revealing a comfortable ride and a quiet cabin, aided by double-glazed windows and noise-canceling technology. During the prototype testing, the vehicle demonstrated good handling, despite being designed primarily for family use rather than sportiness. Moreover, the second-row seats can slide to improve legroom as needed, enhancing overall comfort for passengers. The unique Universal Island, a sliding storage unit, caters to passenger convenience, showcasing Hyundai's attention to practical design. Pricing for the Ioniq 9 is yet to be finalized, but expectations suggest a starting price between £65,000 and £80,000, likely undercutting the Kia EV9. With a production model set to launch in late 2025, Hyundai seeks to attract consumers looking for a spacious and versatile electric vehicle that offers practicality and comfort without compromising on performance. This competitive pricing strategy could significantly boost its market share in the electric SUV segment, especially against higher-priced rivals such as the Volvo EX90, which starts at over £96,000. As the electric vehicle market continues to mature, Hyundai's strategic initiatives in developing the Ioniq 9 reflect the company's aim to meet the evolving demands of consumers. With proven range and enhanced driving comfort secured during the prototype phase, the Ioniq 9 may well become a popular choice among families seeking an electric SUV, and its anticipated affordability could draw significant attention when it hits the sales floor. Early impressions from the prototype experience indicate that, if production models maintain these qualities, the Ioniq 9's success may cement Hyundai's place as a frontrunner in the electric vehicle arena.