Mercedes-Benz moves North American HQ, relocating hundreds of jobs to Georgia
- Mercedes-Benz will move its North American headquarters to metro Atlanta, adding about 500 jobs by 2026.
- The majority of these jobs will be relocated from Detroit, where the company is closing its financial services headquarters.
- This move reinforces Georgia's reputation as a growing hub for the automotive industry.
In May 2025, Mercedes-Benz announced plans to establish its North American headquarters in metro Atlanta, Georgia, marking a significant shift in its operational strategy. The relocation involves expanding its existing facility, which has functioned as the U.S. corporate hub since 2018. Currently employing around 800 staff, the company intends to add approximately 500 more jobs in this transition. The majority of these positions will be moved from the Detroit area where the firm is closing its financial services headquarters. By bringing teams closer together in Sandy Springs, the company aims to enhance agility and improve customer experience. The announcement comes with plans for a new multimillion-dollar research and development center to be established nearby. This move signifies a crucial investment into the local economy and reinforces Georgia's standing as a hub for automotive innovation and production. Notably, the region has become increasingly attractive for automotive companies, with other prominent manufacturers like Porsche, Hyundai, and Kia already operating or establishing facilities in the area. Electric vehicle manufacturer Rivian is also set to build a factory in Georgia, further strengthening the state's reputation in the automotive sector. Jason Hoff, CEO of Mercedes-Benz North America, expressed confidence in this strategic alignment, emphasizing that the proximity of teams is crucial for responding to market demands swiftly and fostering a customer-centric approach. As this headquarters expansion progresses, it reflects broader trends in the automotive industry, with companies aiming to consolidate operations and innovate within growing markets for electric and high-tech vehicles. The completion of the expanded headquarters is projected for August 2026. Georgia Governor Brian Kemp noted the state’s leadership in mobility and technological advancements, underlining the attractiveness of Georgia for automotive industries. The influx of jobs and investment from Mercedes-Benz and other automakers further affirms Georgia's strategic importance in the future of the automobile market, as domestic and international companies alike look to capitalize on the favorable business climate.